Our Team

CEO on Fire is a premium membership program for High-level Executives and Entrepreneurs. We help our members navigate the changes that professional success has created in their personal lives.

Sarrah Rose

New York

Sarrah Rose is the CEO of CEO on Fire. She’s an Executive Intimacy Coach with over 20 years of experience in modalities that help modern people get out of their heads and increase connection in their private lives so they can finally fill the void that success hasn’t filled.

She helps executives have profound intimacy and a relationship that is the oasis in their crazy lives. Every day, she helps successful individuals self-actualize by filling this void. With her help, relationships are saved in the bedroom. 

After over a decade of personal studies, Sarrah immersed herself in formal classical Tantric training in India in 2013 and 2014. She received her teaching certification and returned home to become further certified in modern coaching as a Sex and Relationship Coach.

Sarrah is certified in the most effective teachings of neurobiology, holistic healing, somatic theory, foundational therapeutic principles from personal development systems, and modern coaching, blending them with ancient wisdom that teaches a practical, tool-based approach.

She offers a modern, holistic transformational process that combines embodiment with a scientific approach. Sarrah also studied with relationship psychotherapist Esther Perel and many other experts.

Her coaching gives high-level executives and entrepreneurs a competitive edge that isn’t found elsewhere.

Sarrah has coached over 2,500 individuals. Her social media following consists of over 60,000 followers, and her podcast has over 30,000 listeners. She is also a YPO speaker, available for events.

She has been featured in Bloomberg, Business Insider, Men’s Health, and much more.

Sarrah lives in Manhattan, NYC, with her two kids and loves exploring the city. She is an athlete and is trained in Brazilian Jiu Jitsu. Sarrah is happiest in Central Park on a sunny day with a slice of New York-style pizza. Personal and spiritual growth are essential parts of her life.

Julianna Hensel

Julianna Hensel


Julianna Hensel is a Senior Executive Assistant to Sarrah Rose. She has assisted Sarrah Rose with all aspects of running a successful business for over three years. She supports the coaches and CEO on Fire members so that they can optimize their time together. Julianna is detail-oriented and focused on white glove member service. From scheduling to social media to sales, she is a critical part of the CEO on Fire team. CEO on Fire members know that she is there to give them an easy and positive experience every step of the way.



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Annie Urquides is an Executive Assistant to Sarrah Rose. She supports the CEO on Fire coaches and CEO on Fire members by providing exceptional, prompt service. Annie is focused on making the experience positive for all members from start to finish. Assisting in all aspects of running a successful business, she is an important addition to the CEO on Fire team.