SARRAH ROSE
FOUNDER & EXECUTIVE ADVISOR
A CAREER BUILT AROUND THE HUMAN SIDE OF SUCCESS
For more than a decade, Sarrah Rose has worked closely with CEOs, founders, entrepreneurs, executives, and other accomplished people navigating the decisions, relationships, transitions, and private complexities that accompany significant achievement.
Her work is grounded in a simple understanding: the person making the decision cannot be separated from the life surrounding it.
Business affects relationships. Wealth changes family dynamics. Leadership carries emotional and interpersonal consequences. Achievement can alter identity. And some of the most consequential questions accomplished people face do not fit neatly within the boundaries of business, finance, therapy, or traditional executive development.
Sarrah’s career has given her an unusually broad perspective on those intersections.
AN UNUSUAL PATH.
A DISTINCT PERSPECTIVE.
Sarrah moved to New York as a teenager to pursue a career in fashion and later studied Fashion Merchandising at the Fashion Institute of Technology.
At Bergdorf Goodman, she worked as a personal stylist serving high-net-worth and prominent clients. The work required more than understanding clothing. It required understanding people—their preferences, insecurities, identities, relationships, aspirations, and the way they wanted to move through the world.
She later entered private wealth management at Bank of America Private Bank, working with a team responsible for more than $500 million in client assets.
These early experiences placed Sarrah inside two very different worlds of wealth and achievement. They also gave her an early understanding of something that would become central to her later work:
Success may change the circumstances of a person’s life. It does not remove the complexity of being human.
Success may change the circumstances of a person’s life.
It does not remove the complexity of being human.
THE WHOLE PERSON BEHIND THE ACHIEVEMENT.
Sarrah began her advisory work in 2013.
Over the years, she has worked with more than 2,500 executives, entrepreneurs, and professionals across five continents, including founders, investors, family business leaders, Inc. 5000 CEOs, leaders of public companies, and CEOs of multi-billion-dollar companies.
Her work has often taken place where professional and personal life intersect—leadership and relationships, ambition and family, wealth and identity, achievement and meaning, consequential decisions and the people affected by them.
To deepen her understanding of human behavior and relationships, Sarrah completed more than 1,000 hours of professional training spanning coaching methodology, communication, interpersonal neurobiology, positive psychology, somatic awareness, relationships, and human sexuality.
That combination of experience allows her to move comfortably between practical decisions and the human dynamics surrounding them.
She may help a client think through a business decision in one conversation and a marriage or family situation in another. Often, the two are more connected than they initially appear.
TRUSTED BY ACCOMPLISHED PEOPLE AROUND THE WORLD.
Over more than thirteen years, Sarrah has advised people across North America, Europe, Australia, Africa, and the Middle East.
Her clients have included entrepreneurs building and selling companies, executives leading complex organizations, family business leaders navigating relationships and succession, and accomplished individuals reconsidering what they want from the next chapter of their lives.
She has developed and delivered executive programs for members of Young Presidents’ Organization (YPO), and her work and perspectives have appeared in Vogue, Cosmopolitan, Men’s Health, Business Insider, Healthline, the New York Post, and other media.
13+ YEARS
Advising accomplished people
2,500+
Executives, entrepreneurs & professionals served
5 CONTINENTS
International client relationships
AN ADVISOR WHO HAS ALSO BUILT.
Sarrah’s perspective is informed not only by advising entrepreneurs, but by being one herself.
She founded Elixr, an AI-powered relationship technology company, and led the business through product development, fundraising, investor relations, hiring, marketing, and launch.
She raised angel investment from private investors and participated in approximately 250 investor meetings while building the company.
The experience gave her firsthand exposure to the uncertainty, responsibility, conviction, pressure, and constant decision-making involved in building a company—and to the ways entrepreneurship can affect identity, relationships, finances, and life outside the business.
It also reinforced something she had observed for years in her advisory work:
The business may be the subject of the decision. The consequences rarely stop there.
WHAT SUCCESS DOESN'T SOLVE.
Achievement can create extraordinary freedom.
It can also create complexity
The more responsibility a person carries, the more people may depend on their judgment. Wealth can introduce new questions about trust, family, responsibility, and expectations. Leadership can make complete candor increasingly difficult. An acquisition or exit can resolve one chapter while creating uncertainty about the next.
And sometimes nothing is visibly wrong.
The company is performing. The family is functioning. Life looks successful from the outside.
Yet an important question remains unresolved.
A relationship needs attention.
A decision carries consequences that are difficult to discuss with the people involved.
Or the definition of success that drove one chapter no longer feels sufficient for the next.
These are not necessarily problems to be fixed.
Sometimes they are simply realities that deserve a place to be examined honestly.
CANDOR WITHOUT JUDGMENT.
Sarrah’s approach is direct, highly personal, and grounded in context.
She listens carefully, asks questions others may not ask, challenges assumptions, identifies patterns and dynamics that may be influencing a situation, and offers her perspective candidly.
She is comfortable moving between the practical and the personal because real life rarely maintains a clean boundary between them.
There is no need to present a polished version of the situation.
No need to decide in advance whether something is sufficiently important, professional, or personal to discuss.
And no expectation that Sarrah will simply affirm what a client already believes.
Her role is not to make decisions for the people she advises.
It is to understand enough about them, their circumstances, and the people around them to offer perspective that is informed by the whole picture.
A PRIVATE CONVERSATION CAN BEGIN ANYWHERE.
A business decision.
A relationship.
A family dynamic.
A transition.
A question about wealth, identity, leadership, or what comes next.
Or something difficult to define that simply deserves more thought than it has been given.
The subject matters less than the ability to speak candidly about what is actually happening.
CEO on Fire provides a confidential advisory relationship for accomplished people who value perspective, discretion, depth, and having someone who understands the broader context of their lives.