A CAREER BUILT AROUND THE HUMAN SIDE OF SUCCESS.
CEO on Fire Executive Coaching
Sarrah Rose
Private Advisor
For more than a decade, Sarrah Rose has advised accomplished people through the decisions, relationships, transitions, and private complexities that can accompany significant achievement.
Her perspective is shaped by a career spanning private wealth, luxury, entrepreneurship, human behavior, relationships, and more than a decade advising accomplished people—giving her a distinctive lens on the lives of successful people.
She understands that the most consequential decisions rarely fit neatly into one category.
A business decision can affect a marriage. Wealth can reshape a family. An exit can change identity. Ambition can create extraordinary opportunity while placing enormous pressure on the relationships and people behind it.
Sarrah’s work exists at those intersections.
AN UNUSUAL PATH. A DISTINCT PERSPECTIVE.
Sarrah’s understanding of accomplished people began long before she became an advisor.
Early in her career, she worked with high-net-worth and prominent clients at Bergdorf Goodman, where she learned that luxury is rarely just about what people buy. It is deeply connected to identity, aspiration, confidence, status, and how people experience themselves.
She later moved into private wealth management at Bank of America Private Bank, where wealth, family, business, and long-term decision-making were often inseparable.
But Sarrah became increasingly interested in something traditional professional disciplines weren’t designed to address: the person behind the achievement.
That curiosity led to more than a decade of work studying human behavior, emotional intelligence, relationships, intimacy, communication, identity, and the dynamics that shape our most important decisions—and applying that understanding in her work with clients.
Along the way, Sarrah became an entrepreneur herself—building an international advisory practice and later founding Elixr, a venture-backed technology company focused on love and human connection. As a founder, she raised private capital and experienced firsthand the pressures of building a company, raising money, managing uncertainty, and carrying responsibility for something she created.
Today, those seemingly different chapters form the foundation of her work.
Luxury taught her about identity.
Private wealth taught her about complexity.
Human behavior taught her about people.
Entrepreneurship taught her about risk.
Advisory taught her how deeply interconnected all of it really is.
CEO on Fire brings those perspectives together in one private advisory relationship.
THE WHOLE PERSON BEHIND THE ACHIEVEMENT.
Most professional advisors are engaged to address a particular dimension of a problem—the business, the money, the legal implications, the relationship, or the family.
Sarrah’s work begins with the understanding that people don’t experience their lives in separate categories.
She brings more than a decade of experience in human behavior, relationships, communication, emotional intelligence, neuroscience, and somatic awareness, combined with the perspective of someone who has worked around wealth, advised accomplished people, built businesses, raised capital, and navigated entrepreneurship herself.
The objective isn’t to tell clients how to live their lives.
It’s to help them see the whole picture clearly enough to make decisions they can stand behind.
TRUSTED BY ACCOMPLISHED PEOPLE AROUND THE WORLD.
For more than 13 years, Sarrah has worked with executives and entrepreneurs across North America, Europe, Australia, Africa, and the Middle East. Her clients have included founders, investors, family business leaders, Inc. 5000 CEOs, leaders of public companies, and other senior executives.
13+ YEARS
Advising accomplished people
2,500+
Executives, entrepreneurs & professionals served
5 CONTINENTS
International client relationships
Sarrah has developed and delivered executive programs for Young Presidents’ Organization (YPO) and has been invited to speak on leadership, human behavior, mental health, relationships, and the human dimensions of performance and success.
WHAT SUCCESS DOESN'T SOLVE.
After thousands of private conversations with accomplished people, Sarrah has observed something that rarely gets discussed openly: achievement can solve many problems, but it can also introduce entirely new ones.
Greater success can mean greater freedom—and greater responsibility. Wealth can create opportunity while changing relationships. Leadership can bring influence while making complete candor more difficult. An exit can deliver the outcome someone worked toward for years and still leave unanswered questions about identity, purpose, and what comes next.
The circumstances are different for every person. But beneath them are often deeply human questions.
Who can I trust?
What actually matters to me now?
How is this decision going to affect the people I love?
What am I protecting—and what is it costing me?
What do I want my life to look like from here?
Over time, Sarrah’s work evolved around a recognition that accomplished people need a place to explore those questions without separating the business decision from the personal reality surrounding it.
Because success may change the circumstances of your life. It doesn’t remove the complexity of being human.
CANDOR WITHOUT JUDGMENT.
Sarrah’s advisory relationships are built on a simple premise: you cannot think clearly about a situation if you cannot speak honestly about it.
Clients don’t need to arrive with the right words, a defined objective, or a version of the story that makes sense to everyone else. The conversation can begin with what is actually happening.
Sarrah asks direct questions, recognizes patterns others may overlook, and challenges assumptions when necessary. She brings curiosity rather than judgment and is as comfortable discussing a boardroom conflict or business transition as she is a marriage, family dynamic, identity shift, or deeply private concern.
That range matters.
Sarrah creates the kind of relationship in which clients can examine a situation honestly, consider perspectives they may not have been able to access on their own, and decide what they want to do from there.
Nothing to perform. Nothing to prove. Just a place to tell the truth and think clearly about what comes next.
A PRIVATE CONVERSATION CAN BEGIN ANYWHERE.
A decision you’re struggling to make.
A relationship that has changed.
A transition you didn’t anticipate.
A question you haven’t been able to answer.
Or simply the sense that something in your life deserves a closer look.
You don’t need to know exactly what you need before reaching out.
WHAT BRINGS SOMEONE TO PRIVATE ADVISORY?
There is rarely one reason.
Private advisory can become particularly valuable when a situation is consequential, multiple parts of life are involved, and there is no obvious person with whom to think through the whole picture.
Clients may come to CEO on Fire while navigating:
A consequential decision
A choice involving a company, career, relationship, family, or future where the implications extend far beyond the immediate decision.
A business or leadership transition
An acquisition, exit, succession, changing role, partnership conflict, or professional crossroads that carries personal consequences alongside the business ones.
Relationships & family
Marriage, partnership, children, aging parents, family businesses, changing family dynamics, or the ways ambition, wealth, and demanding careers affect the people closest to you.
Identity after achievement
Questions that can emerge when a goal has been reached, a company has been built or sold, a role no longer fits, or the identity that drove years of achievement begins to change.
Wealth & the life around it
The relational and personal realities that can accompany wealth—trust, expectations, family dynamics, responsibility, lifestyle, and decisions about what money is ultimately for.
A private situation with no obvious advisor
Something too personal for the board, outside the role of an attorney or wealth advisor, inappropriate to discuss casually, or simply too interconnected to fit neatly within one professional discipline.
And sometimes there is no crisis or major transition at all.
There is simply a sense that an important part of life deserves more thought than it has been given.
A PLACE TO THINK DIFFERENTLY.
Private advisory is not about arriving with a perfectly defined problem or following a predetermined process.
The work begins with understanding the full context—what is happening, who is involved, what matters to you, what may be influencing the situation, and what the consequences of different choices could mean for the rest of your life.
Sarrah listens for what is being said and what may be harder to articulate. She asks direct questions, challenges assumptions when useful, identifies patterns and dynamics that may be shaping the situation, and brings perspective informed by more than a decade of work with accomplished people.
Sometimes the work is highly practical: preparing for a difficult conversation, thinking through a decision, considering competing priorities, or determining what to do next.
Other times, it goes deeper: understanding why a situation keeps repeating, examining the beliefs or relationships influencing a decision, reconsidering what success means, or confronting something that has been easier not to examine.
The relationship evolves with the client. A conversation about business can become a conversation about family. A relationship issue can reveal something about leadership. A decision about what comes next can raise a larger question about identity.
The subject can change. The relationship—and the context Sarrah brings to it—doesn’t.
ONGOING ACCESS. DEEPER CONTEXT.
The value of private advisory builds over time.
Rather than beginning each conversation from the beginning, Sarrah develops an understanding of the people, relationships, history, ambitions, pressures, and patterns that shape a client’s life.
That context allows clients to reach out when something happens—not only when the next scheduled conversation arrives.
The result is an advisory relationship that can move quickly when necessary and go deeper when the situation requires it.