SARRAH ROSE
FOUNDER & EXECUTIVE ADVISOR
A career spent in trusted relationships with accomplished people.
For more than two decades, Sarrah Rose has worked closely with accomplished people—across wealth, entrepreneurship, leadership, relationships, and the private realities that accompany achievement.
Her career has moved through very different worlds. The common thread has always been trust.
AN UNUSUAL PATH.
A DISTINCT PERSPECTIVE.
Sarrah moved to New York at 17 to pursue modeling, beginning an unconventional career that would eventually move through fashion, luxury retail, private wealth, human behavior, entrepreneurship, and technology.
She studied Fashion Merchandising at the Fashion Institute of Technology while working at Bergdorf Goodman, where she became a personal stylist serving high-net-worth and prominent clients.
The work required more than an understanding of clothing. It required discretion, intuition, and an ability to understand the person behind what they said they wanted.
She later moved into private wealth management at Bank of America Private Bank, where she held Series 7 and 66 licenses and worked on a team responsible for more than $500 million in client assets.
These early experiences placed Sarrah unusually close to the intersection of money, identity, relationships, ambition, and decision-making—an intersection that would continue to shape her work for decades.
MORE THAN A DECADE WORKING WITH ACCOMPLISHED PEOPLE.
In 2013, Sarrah began teaching work centered on human behavior, relationships, and the dynamics that shape people’s lives.
Over time, that work evolved into a private practice. Her clients increasingly included entrepreneurs, executives, founders, investors, and other accomplished people navigating questions that extended far beyond any single area of their lives.
Throughout her career, Sarrah has worked with more than 2,500 executives, entrepreneurs, and professionals across five continents, including founders, investors, family-business leaders, Inc. 5000 CEOs, leaders of public companies, and CEOs of multibillion-dollar businesses.
Much of that work has unfolded privately and over time. It has often placed her inside conversations involving leadership and business, marriage and family, identity and ambition, major transitions, and personal realities that her clients had few other places to discuss candidly.
She has developed and delivered executive programs for Young Presidents’ Organization (YPO), and her work and perspectives have appeared in Business Insider, Men’s Health, Cosmopolitan, Vogue, Healthline, and the New York Post.
Her work is informed by more than 1,000 hours of professional training in human behavior, communication, interpersonal neurobiology, positive psychology, somatic awareness, and relationship dynamics. But her perspective has been shaped just as much by years of proximity to the real decisions, relationships, ambitions, and contradictions of accomplished people’s lives.
AN ADVISOR WHO HAS ALSO BUILT.
Entrepreneurship has also shaped Sarrah’s career. She spent years building her own business before entering an entirely different arena in 2022: technology.
In 2022, she founded Elixr, a technology company focused on relationships and human connection. As founder, she led product development, fundraising, investor relations, hiring, marketing, and launch, participating in approximately 250 investor meetings and presentations in the process.
Building a company gave Sarrah firsthand experience of what it means to turn an idea into something real while carrying the uncertainty, risk, responsibility, and relentless decision-making that accompany it.
The experience put her personally inside many of the circumstances she had spent years exploring with accomplished people: making decisions with incomplete information, navigating investor expectations, carrying responsibility for other people’s capital, and experiencing firsthand the relationship between ambition, responsibility, and freedom.
It added another dimension to her understanding of the people she works with—not from observing entrepreneurship from the outside, but from having lived it herself.
A PERSPECTIVE SHAPED BY PROXIMITY.
Years of working closely with accomplished people have shown Sarrah how little someone’s external circumstances can reveal about their experience of the life they have built.
She has seen people at moments of extraordinary opportunity and profound uncertainty. She has watched business decisions affect marriages, wealth reshape relationships, achievement complicate identity, and success create questions that another accomplishment cannot necessarily answer.
Across very different environments, her work has repeatedly required the same thing: understanding what is happening beneath the surface.
The stated question is not always the real question. The obvious problem is not always the most consequential one. And a decision that makes sense in isolation may look very different when considered in the context of an entire life.
That proximity has shaped the way Sarrah sees people and situations. She considers not only the immediate decision, but the people, history, motivations, relationships, and consequences surrounding it.
Her strength is seeing what may be difficult to see from inside the situation.
HOW SARRAH WORKS.
Sarrah is warm, direct, perceptive, and candid.
She listens carefully, asks questions others may not ask, challenges assumptions, and offers her perspective directly—even when it may not be what someone wants to hear.
Her role is not to make decisions for the people she advises.
It is to understand them, recognize the dynamics shaping their circumstances, and bring an independent perspective to what they may not be seeing.
As relationships develop, so does her understanding of the person—their history, ambitions, relationships, and patterns. That accumulated context makes it possible to recognize connections that may be difficult to see in any single conversation.
Discretion has been a requirement of nearly every chapter of Sarrah’s career. From prominent clients and private wealth to years of conversations about matters rarely discussed publicly, she has built her work around relationships in which candor and trust are essential.
Today, Sarrah works privately with a deliberately limited number of accomplished people around the world.